The Channel Partners Conference & Expo is the world’s largest independent event for the information and communication technologies (ICT) channel, bringing together thousands of professionals from across the industry. Scheduled for March 24–27, 2025, at the Venetian Resort in Las Vegas, Nevada, this event is a must-attend for agents, value-added resellers (VARs), managed service providers (MSPs), integrators, consultants, and service providers. With a sharp focus on revenue growth, marketing, profitability, and customer acquisition, it offers a unique platform to learn, network, and uncover new opportunities in the fast-evolving tech landscape.
In this article, we’ll dive into what makes this event so significant, what you can expect in 2025, and why it’s a game-changer for anyone in the technology services sector. We’ll also share practical tips to maximize your experience and explore how attending can benefit your business. Whether you’re a seasoned pro or just starting out, this guide will show you why the Channel Partners Conference & Expo should be on your calendar—and how it can help you thrive.
What Is the Channel Partners Conference and Expo 2025?
The Channel Partners Conference & Expo is the go-to gathering for the technology services community in the USA. Each year, it draws over 7,000 attendees, including technology advisors, MSPs, VARs, integrators, and consultants, alongside more than 300 exhibitors from top technology suppliers and distributors. It’s a vendor-neutral hub designed for learning, networking, and business growth, offering insights into the latest trends and strategies shaping the industry.
Set at the luxurious Venetian Resort in Las Vegas, the 2025 event promises to deliver even more value. It’s co-located with the MSP Summit, a dedicated space for managed service providers, making it a two-in-one opportunity for anyone in the ICT channel. From cutting-edge tech solutions to actionable business advice, this conference has it all.
“The Channel Partners Conference & Expo is where the industry comes together to innovate and grow. It’s a can’t-miss event for anyone serious about their future in technology services.”
– Industry Expert, Past AttendeeFor more details, visit the official website.
Key Focus Areas for 2025
The 2025 Channel Partners Conference & Expo is built around four core areas that matter most to technology service providers:
- Revenue Growth
Discover strategies to boost your income, from tapping into emerging tech like AI, 5G, and cloud services to finding new ways to serve your clients. - Marketing
Learn how to stand out in a crowded market with sessions on digital marketing, branding, and customer engagement tailored to the tech world. - Profitability
Get tips on running a leaner, more profitable business through pricing strategies, cost management, and smart scaling. - Customer Acquisition
Master the art of winning and keeping clients with insights on lead generation, sales tactics, and customer success.
These topics tackle the real challenges and opportunities in today’s channel, making this event a goldmine for business owners and professionals looking to stay ahead.
What to Expect at the 2025 Event
Here’s a rundown of what’s in store at the Channel Partners Conference & Expo 2025:
1. Expert-Led Sessions and Keynotes
- Over 100 sessions led by industry leaders, CEOs, and analysts.
- Topics include AI, cybersecurity, cloud computing, mergers and acquisitions, recurring revenue, and hiring top talent.
- Keynotes from big names in the channel will share bold predictions and practical advice.
2. Expo Hall with 300+ Exhibitors
- A massive, vendor-neutral expo hall featuring solutions from leading companies in cloud computing, cybersecurity, unified communications, and more.
- Perfect for discovering new tools, services, and partnerships to grow your business.
3. Networking Opportunities
- Connect with peers, partners, and influencers at events like the Welcome Party, Pub Crawl on the Expo Floor, and ACWConnect Live!.
- Dedicated lounges and meetups make it easy to build relationships that last.
4. MSP Summit
- Co-located with the main event, the MSP Summit offers tailored sessions and an expo hall for managed service providers.
- A great add-on if you’re in (or exploring) the managed services space.
5. Hands-On Workshops
- Dive deep into specific topics with interactive training sessions that deliver actionable takeaways you can use right away.
Check out the full agenda on the event’s Plan Your Visit page.
Why Attend? The Benefits for Your Business
Wondering if the Channel Partners Conference & Expo is worth your time? Here’s why it’s a smart investment:
- Stay Ahead of Trends: Learn about the latest in AI, cybersecurity, and cloud solutions before your competitors do.
- Grow Your Network: Meet thousands of professionals who can become partners, mentors, or clients.
- Find New Solutions: Explore cutting-edge products and services in the expo hall to enhance your offerings.
- Learn from Experts: Get advice from those who’ve been there and done that—saving you time and mistakes.
- Boost Your Bottom Line: Take home strategies to increase revenue, cut costs, and win more customers.
In short, this event is your chance to level up your business while connecting with the people and ideas driving the industry forward.
How to Make the Most of Your Experience
To get the most out of the Channel Partners Conference & Expo, follow these simple tips:
- Plan Ahead
Check the agenda and pick sessions and exhibitors that match your goals. Use the event’s digital planner to stay organized. - Set Goals
Decide what you want—new partners, tech insights, or networking—and focus your time there. - Talk to Exhibitors
Stop by booths, ask questions, and see demos. You might find the perfect solution for your business. - Network Smart
Bring business cards, attend events, and chat with people. You never know who you’ll meet! - Take Notes & Follow Up
Jot down key ideas and reach out to new contacts after the event to keep the conversation going.
Also Read: North Korea Launches New AI Hacking Unit What It Means for Global Cybersecurity
What’s Next for the Channel? Trends to Watch
The tech services world is changing fast, and the 2025 event will spotlight some big trends:
- AI and Automation: How AI can save time, improve service, and open new revenue streams.
- Cybersecurity: Top tools and tips to protect your clients from growing threats.
- Cloud Solutions: Navigating the shift to cloud and hybrid setups for maximum impact.
- Sustainability: Green tech practices that clients (and the planet) will love.
These trends show why staying informed is key—and this conference is the perfect place to do it.
My Take: Why This Event Matters
In my view, the Channel Partners Conference & Expo is a game-changer for anyone in the tech services industry. It’s not just about learning—it’s about connecting with the right people and finding the tools to grow your business. The focus on revenue, marketing, profitability, and customers hits all the right notes for today’s challenges. Plus, Las Vegas in March? That’s a bonus! If you’re serious about staying competitive, this event is a no-brainer.
Don’t Miss Out!: Channel Partners Conference and Expo 2025
The Channel Partners Conference & Expo 2025 is more than a conference—it’s your ticket to growth, innovation, and success in the tech services world. From March 24–27 at the Venetian Resort in Las Vegas, you’ll get the insights, connections, and solutions to take your business further.
Ready to transform your future? Register now and join thousands of professionals shaping the industry.
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